A bit of history about Yourbarfactory…

✨ A bit of history about Yourbarfactory… ✨

It all started in 1985 with the creation of “Aliments Rapides” by Gilles Laflamme. At the time, the company specialized in ready-to-eat meals before shifting its focus in 1995 to marshmallow crispy rice squares.

In 2001, Martin Joyal took the helm and transformed the company into “Rapid Snack” with a clear ambition: to expand into new markets beyond Quebec. 🌍

In 2010, Rapid Snack became Yourbarfactory, aiming to develop a wider variety of bars—health bars, protein bars, granola bars, and more. By 2024, Yourbarfactory had reached an incredible milestone: 100 million units sold worldwide! 🍫

Today, 23 years later, Gilles Laflamme visited and witnessed firsthand the incredible evolution of what was once a small company, now a key player in the custom bar market. A wonderful moment of exchange between two pivotal figures in the history of Yourbarfactory. ✨